ABOUT

Award-winning creative director and principal of Base A Design,
Alexis "Lexie" Sipmann has over 20 years of experience with corporate identity, packaging, print collateral, direct mail, and interactive communications, with a special emphasis on conceptual design, brand strategy, communication goals, and project management. Lexie has designed for a variety of businesses, in the areas of technology, telecommunications, beverages, retail, real estate, mass media and the healthcare industry. Her work has been published in How Magazine, Graphis, Print Magazine and Studio Magazine.

An advocate for Atlanta's local graphic design industry, Alexis has served on the board of directors of the Atlanta chapter of the American Institute of Graphic Arts (AIGA) and has been involved
with the organization for several years.  

“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left
to take away.” — Antoine de Saint-Exupéry